Indian hospitality is on high, riding a wave of unprecedented growth – adding record inventory, reporting its best rates ever, expanding to new geographies and segments, there is still a gap between demand and supply. According to a report by the Ministry of Tourism released in 2025, the country needs over 2,00,000 additional hotel rooms to meet rising demand. Branded hotels are projected to reach 3,00,000 by 2029, leaving a considerable shortfall. In November 2025, ICRA forecast premium hotel room supply growth at 5-6%, while demand is expected to surge at 8-10%.
Enter boutique players. One of the newer entrants in the space, Rosastays, which was launched in 2023 with the objective of building a professionally managed platform for boutique villas, heritage homes and experiential stays, was recently acquired by United Hospitality Management (UHM), a global luxury and mixed-use hospitality management firm. Rosastays represents a new generation of hospitality businesses in India — bridging the gap between independent hospitality and organised hotel systems, explains Deepika Arora, Managing Director, United Hospitality Management (UHM) India, in an exclusive interview for SOH.
Excerpts from the same.
